The Voice


The Voice was the first commercial radio station in Denmark and quickly became a strong brand with a loyal listener base. The format is Mainstream Top40 CHR, and the station play the biggest hits from the Urban, Rick, Club/Dance and Pop genres. The concept is less talk and more contemporary hit music, wrapped up in unique competitions and long-running feature shows.

Facts & Figures

The Voice primary target group is listeners between the ages of 12-29. The Voice was launched in 1984 as Denmark’s first commercial radio station. In 2010, The Voice is the second-largest commercial radio network in Denmark.