The Voice Radio was launched as “The Voice of Hiphop & RnB”. It is the first Bulgarian radio network dedicated to a cool mix of popular local and international urban music.
Nowadays The Voice Radio is positioned as a “Dancefloor Radio” that represents the sound and lifestyle of fun, young and urban Bulgaria.
Facts & Figures
The Voice Radio was launched in Bulgaria in April 2007. The Voice Radio broadcasts in Sofia and Plovdiv, the two largest cities in Bulgaria. The radio network targets urban listeners between the age of 12 and 34 and its market share among them is 9.5 percent in Sofia and 10.5 percent in Plovdiv.